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多地景区实施门票“免减优”政策 多元化经营模式开辟营收“新赛道”_我的网站

A |     CABO SAN LUCAS, Mexico -- Hurricane Norma came ashore near the Pacific resort of Los Cabos at the southern tip of Mexico’s Baja California Peninsula on Saturday afternoon. Hours later, Hurricane Tammy made landfall on the Caribbean island of Barbuda.The storms were each Category 1 hurricanes when they hit.There was a threat of heavy rainfall and flash flooding as Norma moved into mainland Mexico early Sunday, the U.S. National Hurricane Center in Miami reported at 3 a.m. ET.Norma was centered about 145 miles (235 kilometers) west of Culiacan, Mexico, and about 105 miles (165 kilometers) south-southwest of Los Mochis, Mexico, moving north-northeast at 7 mph (11 kph) with maximum sustained winds of 60 mph (95 kmh). The Mexican government extended a tropical storm warning along the coast northward to Huatabampito, the center said.Tammy came ashore Saturday night with 85 mph (140 kph) winds. In an update at 5 a.m. ET Sunday, the hurricane center said the storm was centered about 70 miles (115 kilometers) north-northwest of Barbuda and about 55 miles (90 kilometers) east-northeast of Anguilla.Tammy was moving north-northwest around 10 mph (17 kmh) and hurricane warnings remained in effect for the islands of Barbuda, Anguilla, St. Martin and St. Barthelmy, while a tropical storm warning was discontinued for Saba and St. Eustatius.Norma, once a Category 4 hurricane, moved ashore with winds of 80 mph (130 kph) near el Pozo de Cota, west-northwest of Cabo San Lucas. The system later weakened to a tropical storm with 70 mph (110 kph) winds as it crossed the Baja California Peninsula, the center said.Businesses in Cabo San Lucas had nailed plywood over their windows, and government personnel hung banners warning people not to try to cross gullies and stream beds after Norma regained strength and again became a major storm Friday.President Andrés Manuel López Obrador said via X, the platform formerly known as Twitter, that there had been no reported loss of life from the storm by Saturday night.In Cabo San Lucas, curious tourists began to pick their way along debris-strewn beaches after the storm passed.Authorities urged people to stay at home Saturday night. There were still families in shelters in Cabo San Lucas and San Jose del Cabo, though officials did not say how many. Around 200 people were in shelters in La Paz.Its languid pace raised the possibility of severe flooding. Norma was expected to dump six to 12 inches of rain, with a maximum of 18 inches in places across southern Baja California and much of Sinaloa state. John Cangialosi, a senior specialist at the National Hurricane Center, said the area is vulnerable to rain because it is a dry region generally. "Six to 12 inches of rain is what is generally forecast, but there could be pockets of up to 18 inches of rain and we do think that will be the most significant impact that could result in flash and urban flooding and mudslides,” he said.Baja California Sur Gov. Victor Castro said on X that “because it's moving slowly, greater damages are anticipated.”But little damage was initially reported. Some trees and power poles were down, but there were no reports of injuries.Police in San Jose del Cabo rescued two people from their truck when a surging stream swept it away early Saturday. Some informal settlements, away from the hotels that serve tourists, were isolated by rising water. Some neighborhoods lost electricity and internet service.The federal government posted 500 marines to the resort area to help with storm preparations.By late morning, the area's streets were littered with palm fronds and other debris, and essentially deserted except for occasional military patrols. Strong winds whipped traffic signs, trees and power lines.Hotels in Los Cabos, which are largely frequented by foreign tourists, remained about three-quarters full and visitors made no major moves to leave en masse, officials said. The local hotel association estimated about 30,000 tourists were in Cabo San Lucas and San Jose del Cabo on Friday.Airports were closed but San Jose del Cabo airport director Francisco Villaseñor said he expected flights to resume by midday Sunday.Tammy hit two weeks after Tropical Storm Phillippe swept by Antigua and Barbuda dumping 6 to 8 inches (15 to 20 centimeters) of rain and plunging both islands into darkness. The slow-moving system was forecast to bring up to 12 inches (30.4 centimeters) over a twin island nation, where the devastation of Hurricane Irma in 2017 and Philippe's recent wind damage and flooding were still fresh memories. “This means therefore, that the earth is still somewhat saturated and with additional rainfall, the potential for flooding is elevated,” Prime Minister Gaston Browne said in a nationwide broadcast Friday. He urged residents to take all necessary steps to secure life and property.Government offices, banks and most non-retail businesses closed early on Friday to allow staff to prepare. Residents rushed to stock up on necessities, causing gridlock throughout St John’s and near popular shopping centers and supermarkets. Local disaster management officials announced plans to open about 40 shelters in communities throughout the country.___Associated Press writer Anika Kentish in St. John's, Antigua, contributed to this report.___Follow AP’s climate coverage at: https://apnews.com/hub/climate-and-environment。    央视网消息：今年以来，全国多地景区宣布实施门票减免等优惠举措，敞开大门迎接游客。

B | 推出优惠政策后，景区的客流出现了哪些变化？一起来看记者的探访。　　工作日的上午，浙江临安的大明山景区已经迎来了300多名来自全国各地的游客，他们在这里体验“矿洞小火车”、钢铁长城、高空栈道等徒步观景类项目。据悉，大明山景区此前门票价格为88元，今年1月1日起景区推出免门票的优惠政策，游客接待量明显提升。　　浙江临安大明山风景旅游发展有限公司负责人徐新称：“周末上千人是有的，比2023年肯定是增长的。

C | 免了门票之后，自驾游客人有10%到15%的增长。”　　记者来到了安徽的黄山风景区，不少游客正在排队等着打卡迎客松，它也是黄山风景区非常具有代表性的景点。记者了解到，就在3月份，安徽黄山风景区表示，在二季度非节假日的每个星期三，面向全球游客推出免门票的政策，在其他时间段，对周边8市市民和境外游客也推出半价的门票优惠，这也进一步带动了景区客流量的增长。

D | 　　除了黄山风景区之外，安徽省黄山市已有10个景区常态化不收门票，全市常年免门票景区总共达到了32处。数据显示，今年清明假期，黄山、池州、宣城、安庆的90个4A级以上景区合计接待游客约91万人次，同比增长52.6%。　　打破“门票依赖症” 多地探索多元经营模式　　一些景区免门票后迎来了更多的客流，但同时也面临着营收、管理的压力。许多景区也正在通过优化旅游结构，催生更多旅游消费场景和消费业态，进而拓展多元化的经营模式。

E | 继续来看报道。　　在浙江兰溪的兰湖景区，记者乘坐“时光小火车”穿梭在山林之间。

F | “时光小火车”整个轨道长度约为1.6公里，乘坐下来大约需要15分钟。在此期间，游客会穿过花海田园，听林间阵阵的鸟鸣声，来共赴一场春日的美好时光。

G | 　　章霞是兰湖景区的负责人，她告诉记者，出于吸引更多游客以及打破单一门票收入经营模式的考量，景区自2023年元旦开始向全国游客免费开放。

H | 从数据上看，2023年全年景区客流约70万人，较免门票前增长了130%。　　章霞表示，兰湖景区每年的门票收入接近400万元，免门票后，景区通过打造游船观光车、水上项目、研学农场等新业态来提升景区的收入。

I | 　　浙江省兰溪市旅游开发有限公司负责人章霞称：“2023年的整体营收应该是1509万元，而我们之前（2019年）是1200万元，这个增长是非常大的。光餐饮一年的营收就有600万元，像我们的网红小火车一年的收入也有近400万元。”　　一年的丰收从一棵秧苗开始。在安徽黄山的西递村，村民们正在进行着插秧比赛。一般在每年正式插秧之前，这里都会举办非遗活动，叫作“开秧门”。游客们也可以参与进来，亲身体验插秧的辛勤与乐趣，感受浓厚的民俗氛围。　　据了解，黄山市的西递、宏村两个景区也同样推出了门票“免减优”政策。2023年全年，西递村门票收入较2019年减少一成多，但景区也打造了多样的文化消费新场景，比如花灯制作、闹灯会等体验活动，增加了游客在景区的停留时间，二次消费收入增长了近2倍。　　景区减免门票为自身赚取人气和口碑，通过“让利”带动消费，但业内人士也提醒，免门票措施并不适合对门票收入依存度较高的景区。景区不可情急之下“一拥而上”，以免造成新的问题。　　复旦大学旅游学系教授沈涵分析称：“各个景区应该根据自身的条件、产业发展的状况来进行取舍，对于采取门票减免的这些景区，可以考虑在不同的季节应用门票这个杠杆来增加游客的流量，同时也需要更进一步地挖掘景区的二次消费，从而提升旅游的综合收入。

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Published on:07:20:55